Just behind Twitter and ahead Foursquare, Compass by Catch.com is one of the most widely installed and highly rated apps on Android. Until now it’s been under the radar.
The point of Compass is to help you find your way. Yes, it starts with a variety of actual compass designs to choose from that point North with as much accuracy as your phone’s magnetometer will allow.
The real power of Compass, however, is to make it easy to save and retrieve places that are important to you together with your geo-tagged notes.
Compass was developed by Catch.com, and it integrates seamlessly with the Catch Notes application on Android to enable you to attach notes to locations. When you take a note from Compass, the note is automatically populated with your current address and other data gathered from the phone’s sensors.
After you attach a note to a location, you can also add photos and soon a voice note.
Use Compass to annotate your world. Then when you want to find your way back to your important places and recall what you were thinking at the time, Compass points you toward them.
Compass ranks in the top 25 apps on Android, out of over 100,000 apps in the market. As of today, Compass has been downloaded over 8 million times, and is installed on nearly 5 million Android phones according to the Developer Console where Google reports Android Market data to developers. Most Android developers keep this data a secret, but we decided to let you in on how we track installs and usage of our app.
But just being installed on a phone doesn’t mean that people actually use it. That’s why we use Google Analytics Mobile to understand how many people actually use Compass and which features get used the most. Google Analytics shows aggregate usage data that cannot be linked with users. We use this summary data to help understand and prioritize our development tasks.
In December 2010, Compass had 1,762,328 Absolute Unique Visitors according to Google Analytics Mobile. This makes Compass one of the biggest location checkin apps in the world. Despite the many Compass users, the app has been under the radar because Compass helps you track your private places and notes, and there is no push to share your location or geo-tagged content as there is in most other checkin apps. No one can see your checkins and notes unless you decide to share them.
If you use Compass and you have any thoughts and ideas for the product, or if you would like to share a story about how you use it on your Android phone, please leave a comment. If you don’t have Compass, why not give it a try?